Conflict resolution and negotiation across different cultures

I recently read about a case when a business negotiator lost an important deal in India. The reason was that the partner had the feeling that she was rushing through the talks, while the negotiator was consciously talking and acting in that rhythm, because she wanted to be efficient, and not make the partner feel that she is wasting her time. This is a perfect example of how cross-cultural differences can affect business, and communication in the workplace.