There are certain cultural characteristics that need to be considered when doing business with US-American companies. Let’s have a look at some of them!
No one does small talk better than US-Americans. It is most important to them to create a friendly atmosphere before they get straight to the point. So first chat away a bit, then go down to business.
Our intercultural USA expert, Johanna Marius, reveals in ten applicable tips, what constitutes the US-American business culture and what you should pay attention to in order to give the impression of being capable.
In the land of opportunity each individual can make a dream come true. However, there’s more to it than that. It is a general belief in US-American business life to always think in a visionary way and to strive for the highest possible.
There is one basic rule for the communication with US-Americans: Phrase your sentences positively!
For a meeting with US-Americans you should be well prepared and keep some dos and don’ts in mind.
You have discovered interesting business partners in the USA? The next step is to make contact.
Keep your presentation short and talk as freely as possible to score points form your US-American audience.
In order to be successful in business in the USA it is essential to learn about the culture which has developed there over the years. Which cultural values are important for the people there?
The success of negotiations in the US often depends on good communication and excellent self-presentation. And always aim for a win-win situation.
Business lunches and after-work activities are an integral part of US business life. Nevertheless, you should not overestimate their importance.