Southeast Asia

Southeast Asia is a very multicultural region. Take a closer look at different cultural patterns and you will understand better how your Southeast Asian business partner think and act.


Cultural Differences – Southeast Asia

Repetition emphasizes importance! If you take this principle into account, then you will be able to correctly interpret the circular course of conversation of your Southeast Asian business partners.


Saving face, giving face, losing face

In Asia to respect somebody else’s face and not to put him or her into an uncomfortable situation is one of the most important codes of conduct for living and working together in harmony.