People's Republic of China

The rules of conduct in the Chinese business culture are not easy to understand. However, anyone who is willing to take a closer look at the Chinese way of thinking will work successfully in China.

Saving face, giving face, losing face

In Asia to respect somebody else’s face and not to put him or her into an uncomfortable situation is one of the most important codes of conduct for living and working together in harmony.

Chinese styles of communication

In China communication is indirect. Much stays between the lines. That is meant to preserve harmony between the business partners or avoid the universally feared loss of face.