Great Britain consists of England, Scotland and Wales, while Northern Ireland is part of the United Kingdom of Great Britain and Northern Ireland. Despite some distinctive cultural differences with regards to the mentality of its inhabitants, one can nevertheless speak of a shared British business culture.
Courtesy, the ability to compromise and tolerance lead to harmonious business relations in Great Britain. International business partners also better practice understatement and the all-important small talk.
The British are individualists inside. They like flexibility, they like to be able to choose, they like options. This is also reflected in their communication.
In general the British are interested in long-term business relations. That is why networking and building relationships is the key to success.
In British business life it is not a sin to make mistakes as long as you recognise them, acknowledge them and learn from them.