Central & Eastern Europe

Please select a country!

Baltic States

Estonia, Latvia and Lithuania: Although these three countries are often considered as one entity, they differ a lot. What they have in common, however, is their political and ideological past as Soviet states and the associated collectivist way in which they used to live and work.


Open and hospitable as they are, Bulgarians attach great importance to getting to know their business partners from abroad. Special attention should be paid to non-verbal communication: Or did you know that in Bulgaria a shake of the head means approval?


An informal, stable, professional relationship with a deep mutual understanding of each other's business interests is ultimately the best guarantee for successful activities in Croatia.

Czech Republic

Even if managers with international experience seem to increasingly adopt a Western working style, one should still know and respect the subtleties of the local business culture in order to be able to contribute to a more harmonious cooperation with Czech business partners.


Hungarians show humour, loyalty and solution orientation in business - three qualities that can significantly support binational cooperation, in particular if communication or planning are not carried out according to your personal standards.


Polish business people attach great importance to the personal relationship. Even if the numbers do not reflect any real project success, the relationship with the project partner is considered valuable.


Personal relationships are very important in Romania. This is why information is often obtained only orally and informally. Just as important is the hierarchy: Basically, the highest ranked has the final say.


Successful business in Russia can only be initiated through good personal relationships with your potential partners. You should keep in mind that Russians also want to get to know you as a person.


Slovakia is often lumped together with the Czech Republic. The Slovaks also don't like the fact that the Czech Republic enjoys more attention in Western Europe. Collect points by appreciating the independence of the still young republic and showing interest in the peculiarities of Slovak culture.


Situated between the rest of Europe to the west and Asia and Russia to the east, Ukraine is the second largest country in Europe with an unique cultural setting.