In Brazil, mutual trust is the indispensable basis for good business relations. How much the relationship matters is shown, among other things, by the fact that personal obligations to a business partner often count more than a signed contract.

Contrary to what is widely believed, the Canadian business culture differs in many ways from that of its powerful neighbor, the USA. This is mainly due to the multicultural and cosmopolitan character of the Canadian society.

Friendliness is the top priority in negotiations or any business relation with Mexicans. Moreover, if you are willing to open up a bit, then there is green light for a successful long-term collaboration.

No one does small talk better than US-Americans. It is most important to them to create a friendly atmosphere before they get straight to the point. So first chat away a bit, then go down to business.