Ghana can be seen as an anchor of stability in West Africa and is therefore quite an attractive location for foreign investors. However, it is essential to know about cultural factors in business life.
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Many foreign companies are rated highly in South Africa. Show some cultural know-how and interest in the country and its people to take your new business relationships to a higher level.
In meetings with South Africans, you should speak in a relationship-oriented and positive way. Let pictures be created in the minds of your listeners.
In Kenyan companies you will always encounter highly hierarchical structures with authoritarian managers. However, employees’ actual loyalties are often ethnically based.
A good relationship and trust are among the most important factors for success in the East African business culture. You will establish sustainable contacts to local project and business partners above all via the personal level..
Rwanda has been through a lot in the past. This is why cross-cultural skills are needed that go beyond the usual Dos and Don’ts.