Ghana can be seen as an anchor of stability in West Africa and is therefore quite an attractive location for foreign investors. However, it is essential to know about cultural factors in business life.
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In Kenyan companies you will always encounter highly hierarchical structures with authoritarian managers. However, employees’ actual loyalties are often ethnically based.
A good relationship and trust are among the most important factors for success in the East African business culture. You will establish sustainable contacts to local project and business partners above all via the personal level..
Rwanda has been through a lot in the past. This is why cross-cultural skills are needed that go beyond the usual Dos and Don’ts.