English section

A selection of articles for non-German speakers.



Cultural Differences – Brazil

For negotiations with Brazilian business partners, some business people might have to overcome their natural inclinations. What counts is to talk not only fast but also a lot, listen intensively and improvise well.


Cultural Differences – China

There are certain cultural characteristics that need to be considered when doing business with Chinese business partners. Let’s have a look at some of them.


Cultural Differences – USA

There are certain cultural characteristics that need to be considered when doing business with US-American companies. Let’s have a look at some of them!


Cultural Differences – Poland

Whereas in some cultures collaboration is often developed on the basis of concrete facts, collaboration in Poland is deemed a success as soon as a good business relationship has been established.


Cultural Differences – France

There are certain cultural characteristics that need to be considered when doing business with French companies. Let’s have a look at some of them!


Cultural Differences – Great Britain

Great Britain consists of England, Scotland and Wales. Despite some distinctive cultural differences with regards to the mentality of its inhabitants, one can nevertheless speak of a shared British business culture.


Cultural Differences – Sweden

At first glance, Swedish business culture seem easy-going. However, when it comes to leadership, decision-making, and project management, there are certain characteristics that are important.


Cultural Differences – Romania

Romanians are dedicated business partners, who put a lot of passion and creativity into their projects. An amicable relationship is the foundation for honest and open bi-national collaboration.